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An ad for VRBO that played during the Super Bowl has drawn backlash from Newfoundlanders, Garrett Barry has more on why.Subscribe to CTV News to watch more v Vacation rental agency VRBO used the song I’se the B’y for a Super Bowl ad — in a not-so-flattering light, if online opinion is any gauge. Here’s what some p Since the Super Bowl, Canadian X users expressed concerns that the ad was mocking rural life, making fun of the folk song or insinuating that Newfoundland and Labrador is not a place that people N.L. song in Super Bowl ad sparks online backlash, government criticism. 11 months ago; News; Duration 1:44; Vacation rental agency VRBO used the song I’se the B’y for a Super Bowl ad — in a The 30-second ad, which was released in late January, but gained significantly more traction when it played during Sunday's Super Bowl LVIII, shows a group of non-VRBO users arriving at a rental The commercial, promoting the home-sharing platform Vrbo, was aired during the Super Bowl and showcases unconventional accommodations, including farm animals, against the backdrop of the traditional Newfoundland and Labrador folk song, "I’se The B’y." The ad playfully takes a jab at competitors like Airbnb. After Newfoundlanders took offence to an ad during one of the biggest annual TV event of the year, Target knew it had to move quickly to craft a response. During this year’s Super Bowl, earlier this month, vacation rental company Vrbo ran an ad that used the traditional Newfoundland and Labrador folk song “I’se the B’y.” A commercial for the vacation rental site VRBO, which aired during the Grammy Awards and recently the Super Bowl, has both the province's tourism industry and government calling for its removal. Newfoundland and Labrador fights back against 'unflattering' Vrbo ad shown during Super Bowl Newfoundland and Labrador tourism officials have released an advertisement highlighting the province’s rugged scenery and lively music in response to a vacation rental company’s ad that prompted a call from the premier for it to be pulled. The province of Newfoundland and Labrador is not happy with a certain Super Bowl ad – and neither are some residents. Last Sunday, a Vrbo ad aired during the game in which the iconic song “I’se the b’y” played over some pastoral scenes involving barns and farm animals. Since the Super Bowl, Canadian X users expressed concerns that the ad was mocking rural life, making fun of the folk song or insinuating that Newfoundland and Labrador is not a place that people The ad caused a stir on X, formerly Twitter, during the Super Bowl, with some saying the classic Newfoundland song was used to connote something stereotypically rural and undesirable.The ad ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL We would like to show you a description here but the site won’t allow us. UMMM the @vrbo Ad that uses the song Ise da By during Super Bowl is SO RUDE. Insinuating rural travel is somehow less desirable – bad take. Your song selection hails from a truly magical place, and a world class destination. Your ad is embarrassing for you. See article below. Kristina Ennis (@kristinaennis) February 11, 2024 VRBO ran a commercial with a Newfoundland classic song “I’se the b’y” during the Super Bowl yesterday and it has caused a lot of complaining on line, which is to be expected from us. Folks from here though it was a bit insensitive for various reasons, one being it wasn’t an ad for vacationing here. The ad caused a stir on X, formerly Twitter, during the Super Bowl, with some saying the classic Newfoundland song was used to connote something stereotypically rural and undesirable. UMMM the @vrbo Ad that uses the song I’se da By during Super Bowl is SO RUDE. Insinuating rural travel is somehow less desirable - bad take. Your song selection hails from a truly magical place, and a world class destination. Your ad is embarrassing for you. See article below. — Kristina Ennis (@kristinaennis) February 11, 2024 PEOPLE can exclusively reveal the 30-second ad, which will air during the second quarter of the Super Bowl on Feb. 9. The commercial begins on a hilltop, with Cheetos' Chester Cheetah — shades
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