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Vacation rental agency VRBO used the song I’se the B’y for a Super Bowl ad — in a not-so-flattering light, if online opinion is any gauge. Here’s what some p An ad for VRBO that played during the Super Bowl has drawn backlash from Newfoundlanders, Garrett Barry has more on why.Subscribe to CTV News to watch more v Since the Super Bowl, Canadian X users expressed concerns that the ad was mocking rural life, making fun of the folk song or insinuating that Newfoundland and Labrador is not a place that people N.L. song in Super Bowl ad sparks online backlash, government criticism. 11 months ago; News; Duration 1:44; Vacation rental agency VRBO used the song I’se the B’y for a Super Bowl ad — in a A Super Bowl ad by vacation rental company VRBO has ruffled the feathers of some rural Canadians, who saw the spot as condescending and making a mockery of their country life.. The 30-second ad The commercial, promoting the home-sharing platform Vrbo, was aired during the Super Bowl and showcases unconventional accommodations, including farm animals, against the backdrop of the traditional Newfoundland and Labrador folk song, "I’se The B’y." The ad playfully takes a jab at competitors like Airbnb. Despite the fact the commercial “To use the song “I’se the B’y” for their ad in such a way, it was almost like using a slur on our province,” Brophy said in an interview Monday. The ad caused a stir on X, formerly Twitter, during the Super Bowl, with some saying the classic Newfoundland song was used to connote something stereotypically rural and undesirable. ST. JOHN'S, N.L. - A Newfoundland folk musician says the company behind the “derogatory” use of a cherished Newfoundland and Labrador song in an advertisement that played during Sunday's Super The ad caused a stir on X, formerly Twitter, during the Super Bowl, with some saying the classic Newfoundland song was used to connote something stereotypically rural and undesirable. The ad caused a stir on X, formerly Twitter, during the Super Bowl, with some saying the classic Newfoundland song was used to connote something stereotypically rural and undesirable.The ad An advertisement by vacation rental company Vrbo shown during Super Bowl LVIII has sparked annoyance among some Newfoundlanders after it used the traditional folk song I’se the B’y . The ad We would like to show you a description here but the site won’t allow us. VRBO ran a commercial with a Newfoundland classic song “I’se the b’y” during the Super Bowl yesterday and it has caused a lot of complaining on line, which is to be expected from us. Folks from here though it was a bit insensitive for various reasons, one being it wasn’t an ad for vacationing here. UMMM the @vrbo Ad that uses the song Ise da By during Super Bowl is SO RUDE. Insinuating rural travel is somehow less desirable – bad take. Your song selection hails from a truly magical place, and a world class destination. Your ad is embarrassing for you. See article below. Kristina Ennis (@kristinaennis) February 11, 2024 Welcome to Canada’s official subreddit! This is the place to engage on all things Canada. Nous parlons en anglais et en français. Please be respectful of each other when posting, and note that users new to the subreddit might experience posting limitations until they become more active and longer members of the community. A commercial for the vacation rental site VRBO has both Newfoundland and Labrador's tourism industry and government calling for its removal. The video ad uses the traditional folk song I'se the B UMMM the @vrbo Ad that uses the song I’se da By during Super Bowl is SO RUDE. Insinuating rural travel is somehow less desirable - bad take. Your song selection hails from a truly magical place, and a world class destination. Your ad is embarrassing for you. See article below. — Kristina Ennis (@kristinaennis) February 11, 2024 The ad caused a stir on X, formerly Twitter, during the Super Bowl, with some saying the classic Newfoundland song was used to connote something stereotypically rural and undesirable. The part of the song they used basically implies that there is a person who builds the boat, a person that sails the boat, and a person who catches the fish. VRBO's ad's have always stated that they do one thing and that they do it well. Not a jack of all trades service like AirBnB. They do one thing and do it well, just as the song states.
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