The Catholic prayer app Hallow announced that its first-ever Super Bowl commercial will air during the big game between the Kansas City Chiefs and San Francisco 49ers on Sunday, Feb. 11. “Our goal at Hallow is to try to help as many people as possible, especially those who have most fallen away, to pray and build a real relationship with God Meditation and prayer app Hallow, saw its biggest download spike ever following its Super Bowl ad, which aired in 15 markets during the big game. The ad features Mark Wahlberg and Jonathan Roumie. Mark Wahlberg Leads a Prayer in Super Bowl 2024 Commercial for Catholic App Hallow. The actor appears in the spot alongside Jonathan Roumie, known for his portrayal of Jesus Christ in "The Chosen Wahlberg begins the commercial, which is set to air shortly before halftime, by inviting viewers to join him in prayer, saying, “God, we take this moment just to give You thanks.” Wahlberg will help lead Hallow’s annual Pray40 prayer challenge that begins on Ash Wednesday, serving as one of the voices guiding reflections to help Mark Wahlberg is calling for collective prayer in a new Super Bowl 2024 commercial for the Catholic meditation app Hallow that aired during Sunday's big game between the San Francisco 49ers and Maybe you saw the Super Bowl ad. There are a few strange things about Hallow. By Molly Olmstead. Feb 11, 2024 8:41 PM. The Hallow app. Photo illustration by Slate. Images via Hallow, Inc. A 30-second commercial during the second quarter will feature a prayer led by Catholic actors Jonathan Roumie and Mark Wahlberg and will remind fans that Lent begins just days after the big game. The commercial is for Hallow, a Chicago-based company co-founded in 2018 by three University of Notre Dame graduates. The Super Bowl spot is intended With the 30-second ad Hallow ran during Super Bowl LVIII, its first televised advertisement, the prayer app rose higher than Netflix, Dominos, and ESPN. “The ad will air in 15 markets, reaching almost half of all Super Bowl viewers.” This year, the Super Bowl comes three days before Ash Wednesday and the beginning of Lent. “When we learned about the timing of the Big Game this year, we couldn’t have been more excited to work with Mark and Jonathan to use it as an opportunity to invite The Catholic prayer app Hallow aired its first-ever commercial during Super Bowl LVIII, which saw the Kansas City Chiefs win their second consecutive championship on Feb. 11. By enlisting creative heavyweights and harnessing the Super Bowl’s unparalleled reach, the foundation presents a timely reminder: ending prejudice begins by exposing how unfounded and hollow it truly is. Halo doesn’t even advertise at Microsoft events, no way they’re paying for a Super Bowl ad. Paramount is pretty thirsty for subscriptions though, and season 2 of their Halo show just started. Reply reply ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL The Christian prayer app Hallow received the biggest spike in downloads in the app's history right after its Super Bowl ad aired. "It was a phenomenal night," Hallow CEO Alex Jones told Fox News Tubi, "Rabbit Hole"Hannah Hugeback (Strategy , 2022)Strategist at Mischief NYCRyan Stotts (Art Direction, 2005)Creative Director at Mischief NYCThe Brandcent Go deep on the kind of content you’re passionate about. Tubi.tv. Free movies + TV.Subscribe to Tubi’s YouTube channel: Tub The YouTube playlist gathering all the official 2024 Super Bowl commercials. Watch my favorite ones here: Greatest collection of Super Bowl commercials: Watch the full list! Watch here all of the 2023 Super Bowl ads, gathered in a single playlist. Want to watch only the best ones? My TOP 10 is on www.llllitl.fr Wahlberg, 52, teamed with Jesus Christ — aka actor Jonathan Roumie from TBN’s “The Chosen” — to encourage prayer in a 30-second Super Bowl LVIII commercial for the Catholic app Hallow.
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