This is going to be one of those polarizing ads, one where half the people at your Super Bowl party are laughing at it and half are saying "I don't get it." Which means it's a good one. More weird There's honestly nothing wrong with this commercial, but for a Super Bowl ad, the concept feels kind of stale. It doesn't help that Scarlett Johanssen and Colin Jost, a real-life married couple As always, we grade ads on a completely subjective, utterly biased, totally nonscientific basis, and all grades are final. OK, this is a good Super Bowl ad! Solid concept, recognizable guest The best-ranked ads included spots from Google, Dove and CeraVe, according to Northwestern University's Kellogg School of Management, which each year grades commercials in its Super Bowl Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social Thanks to Ad Meter data, there are a bunch of commercials that have gotten some awful grades. Worth noting: with Ad Meter moving to a 1-to-5 rating system in 2025, these are from the 1-to-10 scale. The cost for a spot in the Super Bowl 57 ad lineup is said to be in the $7-plus-million range, a record-high price tag that tops 2022's $6.5 million for a 30-second commercial. But the hefty sum There's honestly nothing wrong with this commercial, but for a Super Bowl ad, the concept feels kind of stale. It doesn't help that Scarlett Johanssen and Colin Jost, a real-life married couple Uber Eats wins at the 2022 Kellogg School Super Bowl Advertising Review Salesforce and Toyota Fumble during the Big Game EVANSTON, Ill., (Feb. 13, 2022) – Uber Eats is a big winner in strategic ad rankings with their spot featuring Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nick Braun from “Succession,” in the 18th consecutive Kellogg School Super Bowl Advertising Review. As always, we grade ads on a completely subjective, utterly biased, totally nonscientific basis, and all grades are final. Feel free to contribute your own takes below. Now on with the ads ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL Grading the Super Bowl, Rihanna and the TV ads. Our Super Bowl grades for the game, Rihanna’s halftime (uh-oh) and TV ads | Opinion By Greg Cote. Updated February 13, 2023 12:19 PM. Super Bowl 58 is in the books, and some featured commercials were subjectively better that the others. Wilmington-native Aubrey Plaza received an "A" from Yahoo Sports for using her trademark The ad, which is largely considered one of the best Super Bowl ads ever, concluded with the words: “On January 24th, Apple Computer will introduce Macintosh. Super Bowl LIX US Olympic gold medalist Ryan Crouser grades his acting skills in upcoming Super Bowl commercial Crouser, Randy Moss, Sabrina Ionescu are in Michelob Ultra commercial Kellogg marketing professors Tim Calkins and Derek Rucker revisit some of the most iconic Super Bowl ads, while sharing frameworks from their event, the Super Bowl Ad Review, and how it prepares future marketing leaders to create impactful advertising. (Spoiler alert: Many former students have gone on to create Super Bowl commercials of their own.) Advertising Techniques Exploration – Covers strategies like bandwagon, testimonial, humor, and more used in Super Bowl commercials. Commercial Analysis Worksheet – Students watch real Super Bowl ads and analyze their effectiveness, techniques, and target audience. Find videos on YouTube or during the game and analyze! The Super Bowl in 2025 will be Super Bowl LIX, scheduled to take place on February 9, 2025 starting at 6:30 p.m. ET., at the Caesars Superdome in New Orleans, Louisiana. Super Bowl LIX will be the 8th time the Superdome holds this legendary game, and will extend its record for ‘Stadium to Host the Most Super Bowls’.
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