Since then, the cost for advertising time has increased significantly with companies paying an average of $5.2 million for 30 seconds of air time during Super Bowl LIII in 2019. Below is a yearly chart with the average cost of Super Bowl ads, as well as their rating, share and viewership. Companies spend a fortune for just 30 seconds of our time, hoping to capture a market. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. A 30-second commercial during Super Bowl 58 costs $7 million. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500 How Super Bowl Ad Prices Have Changed Over Time. The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. A decade later, in 1977 (Oakland Raiders 32 - Minnesota Vikings 14), brands were forking over $125k (about $675k today). Steady Increase in Advertisement Costs The average cost of Super Bowl advertisements has consistently increased, from $2.20 million in 2002 to $7.00 million in 2023. Notable Milestones in Cost Increases Super Bowl advertisement costs reached significant milestones: $3.00 million in 2009, $5.00 million in 2017, and $6.50 million in 2022. Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. with a commercial in Super Bowl I running just over $37,000. AD METER Just 30 seconds of air time can cost a company $7 million during this prime advertising period. “Super Bowl ad costs have nearly doubled over the past decade, from $4M in 2014 for a 30 This $8 million figure represents an increase of 88% from a decade ago — and a more than 20,000% jump from the first-ever Super Bowl. A 30-second Super Bowl ad cost $4.25 million in 2015 and Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated. Over the last 25 years, some all-time classic commercials have aired during the big game, and we're going to take a look at each one. When it comes to modern Super Bowl commercials, few companies Over the years, the cost of Super Bowl commercials has seen steady growth. In 2022, the price was around $6.5 million, while in 2023 and 2024, it rose to $7 million, and for 2025, it has surpassed What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. Ongoing updates of the latest Super Bowl 2025 commercials. A Playbook for First-Time CTV Advertisers Thursday, February 6, 2025; Do Big Game Ads Really Change the Game for Brands? Update February 4 @ 5 p.m.: P&G and Dunkin’ were added after this story’s original posting after announcing their Super Bowl ads this week and NYX confirmed it is not running a Super Bowl Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 Super Bowl ads are a national phenomenon that has evolved over time By Kristen Conti • Published February 2, 2023 • Updated on February 3, 2023 at 8:57 am NBCUniversal Media, LLC But the marketing behemoth that formed around the most-watched event in the United States over the past 59 years has also turned the broadcast into the pinnacle of advertising and brand recognition. Super Bowl commercials are as much a part of the "Big Game" experience as the football at this point, with advertising executives often producing As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million. The $16.2 million dollar tie between Google and Amazon in 2020 for most expensive Super Bowl ad, for instance, has since been surpassed repeatedly. Below are the most expensive commercials to air during the Super Bowl.
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