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The Sphere stands at a whopping 366 feet tall with an exterior sizing 580,000 square feet and boasts 1.2 million LED lights. With the Super Bowl quickly approaching, many business might be considering taking out an ad to be shown on the Sphere, but it comes at a cost. AD METER 2024: Sign up to rate all the commercials from the big game! But, for the Super Bowl, advertising will cost companies between $1 million and $2 million for a complete takeover on February 11. According to an industry source—per the media insider website Campaign US—advertising on the Vegas Sphere during Super Bowl week will run between $1 million and $2 million, and get even more A ne report says for advertising on Las Vegas Sphere ahead of Super Bowl LVIII will run between $1 million and as high as $2 million. Costs will peak on Super Bowl Sunday itself, as only two Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 – $55,000; Super Bowl 4, 1970 – $78,200; Comparatively, the cost of a 30-second Super Bowl TV ad in 2024 will be approximately $7.5 million, excluding production expenses. In contrast, Sphere’s advertising packages offer 276 appearances and over seven hours of airtime per week in a one-week flight, along with a four-hour, 50% takeover on a chosen date. Advertising on the Las Vegas Sphere during Super Bowl LVIII week, which will take place in Vegas, costs between $1 million and $2 million and gets more expensive as brands get closer to game day, according to an industry source close to the matter. How much do Super Bowl Sphere ads cost? Citing industry sources, the business magazine Campaign says companies are paying between $1 million and $2 million per 12 hours of Sphere screen time, with The Sphere is years in the making with a hefty price tag of $2.3 Billion. Stafford said if you compare it to something like the Super Bowl, a 30-second TV ad will cost a company about $7.5 Advertising on the Sphere Las Vegas during this year’s Super Bowl final will cost up to $2m. Only two brands will appear on the Sphere’s exosphere on the day of the final, which takes place in Las Vegas on 11 February. The game-day takeover will last for about 12 hours. AD METER 2024: Sign up to rate all the commercials from the big game! But, for the Super Bowl, advertising will cost companies between $1 million and $2 million for a complete takeover on February 11. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years:. Super Bowl I, 1967 – $37,500; Super Bowl II, 1968 – $54,500; Super Bowl III, 1969 – $55,000 Advertising on the Sphere Las Vegas during this year’s Super Bowl final will cost up to $2m. Only two brands will appear on the Sphere’s exosphere on the day of the final, which takes place in Las Vegas on 11 February. The game-day takeover will last for about 12 hours. See Super Bowl commercial costs for 2025 compared to past years: 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper Campaign last month reported that Sphere ads for Super Bowl week were running between $1 million to $2 million, with prices rising the closer the buys are to game day on Feb. 11. By comparison, 30 State Farm, which won last year’s USA Today Super Bowl Ad Meter, reprised its Super Bowl spot from earlier in the broadcast, cut down to a 30-second version from the 60-second spot that ran Advertising on the Sphere during the Super Bowl will cost up to $2 million. Sphere advertising costs range from $1 million to $2 million during Super Bowl week, getting more expensive as brands get closer to game day. And it can drive other media attention, as well. The Sphere is years in the making with a hefty price tag of $2.3 Billion. Stafford said if you compare it to something like the Super Bowl, a 30-second TV ad will cost a company about $7.5 Media and entertainment brands: According to Campaign US, Paramount purchased 40% of Sphere’s inventory leading up to the Super Bowl, running ads for Paramount+, Pluto TV, CBS Sports, and Nickelodeon. Verizon, meanwhile, turned Sphere into a branded football helmet as part of its pregame strategy. According to X user PitchDeckGuy, single day advertising costs over US$450,000 for the Sphere, and US$650,000 for the entire week. Its massive presence in Vegas and online allows for dazzling daily impression figures, with 300,000 in person and 4.4 million across all social platforms.
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