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Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight and the advertising version of a 2-minute began Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any Ad Meter panelists were tasked with voting on all 51 commercials from Super Bowl Sunday, rating them on a scale from 1 to 10. Below are complete results in order of average score. A look at the top Super Bowl ads, and those that missed the mark 05:10. As the Kansas City Chiefs took on the San Francisco 49ers in Sunday's Super Bowl thriller, some of the world's top brands The star-studded commercials during Super Bowl 2024 saw halftime show star Usher (who delivered a knockout set featuring Alicia Keys, H.E.R., Lil Jon, Ludacris, will.i.am and Jermaine Dupri) cameo For its 100th anniversary, the NFL pulled out all the stops and made the most fun commercial of Super Bowl LIV. The NFL has done similar ads since this, but it has yet to top the NFL 100 spot Not included are some non-commercial (religious, political, social advocacy) spots and most movie trailers and promos for television and streaming broadcasts. The Best of the Bunch Reprising the stunt from last year, where the four-time Super Bowl champion tight end tried — and failed — to make a 25-yard field goal, this year's commercial featured Gronk failing again. From National Anthem performances to celebrity spotting to huge halftime shows, the Super Bowl is a massive money-making (and big-spending) operation. And then there are the Super Bowl commercials. In 2025, a 30-second commercial during the Super Bowl costs around $7-8 million, with pre and post-game ads running between $4-4.5 million. Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most expensive ad showcase on American television. The top 10 Super Bowl 57 commercials, according to USA TODAY Ad Meter. The 5 lowest-rated Super Bowl 57 commercials, according to USA TODAY Ad Meter. The Voice of the Next Generation: The Brandcenter at VCU weighs in on the Ad Meter ratings From National Anthem performances to celebrity spotting to huge halftime shows, the Super Bowl is a massive money-making (and big-spending) operation. And then there are the Super Bowl commercials. In 2025, a 30-second commercial during the Super Bowl costs around $7-8 million, with pre and post-game ads running between $4-4.5 million. Let's take a trip down memory lane and revisit the five highest-rated commercials in Ad Meter ratings from the 2015 Super Bowl — which includes an interesting slice of history at the top. 5. Doritos, "Middle Seat" -- 6.71. Doritos has been a Super Bowl commercial favorite for years, and the snack brand certainly showed up in 2015. Ongoing updates of the latest Super Bowl 2025 commercials. Here Are the Cable News Ratings for January 2025; Ticker: Norah O’Donnell Signs off From the CBS Evening News; “We are going to the Super Bowl!” Back in 1989, Dana Carvey exclaimed those seven words to then fellow Saturday Night Live cast member Jon Lovitz over the phone, and the rest was Super Bowl commercial history: American Express’ fast-paced spot featuring the two funnymen (and whole lot of late-80s flare) became the first commercial to win the USA TODAY Ad Meter ratings, holding off two Adweek’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game Editors rate each spot during Super Bowl 58 . Chris Pratt fronts Pringles' 2024 Super Bowl spot. Pringles, Grey New York.
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