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(NEXSTAR) – Sure, the Super Bowl is the stage for the two best teams in the NFL to go head to head. But it’s also a huge stage for advertisers. One of the most intriguing Super Bowl of 2022 commercials came before halftime. Did the bouncing QR code in changing colors confuse you, too? Meet the Coinbase Super Bowl commercial. For one, it was probably the least expensive Super Bowl ad to produce, despite costing a reported $7 million for a 30-second spot. How hard is it to generate a QR code that moves around a screen Maybe the weirdest Super Bowl ad contained a bouncing QR code. Coinbase Most of this year's Super Bowl commercials featured the familiar voices of celebrities, from Zendaya to Colin Jost . If you watched Super Bowl LVI, you likely saw the now-legendary ad for cryptocurrency exchange platform Coinbase, which featured a color-changing QR code bounced around the screen à la The Office The cryptocurrency company paid nearly $14 million for a minute-long ad that aired during Super Bowl 56. The ad was, largely, a QR code scrolling across the screen and changing colors every time Scanning the QR code redirects viewers to Coinbase’s official website. Coinbase followed up the advertisement with a message on social media, announcing a $15 Bitcoin giveaway to users who join Super Bowl LVI in 2022 was a watershed moment for QR codes in TV ads, thanks to a simple ad by Coinbase. As a result, this year’s Super Bowl LVII showcased even more ads with QR codes. As a result, this year’s Super Bowl LVII showcased even more ads with QR codes. Coinbase's Super Bowl Ad Was Just a Floating QR Code on a Black Screen It led to a link where viewers could sign up for $15 in bitcoin. Coinbase ran an unusual ad this year. In Flowcode’s experience, QR codes generally perform better when they are placed very prominently within the ad rather than slipped in as an Easter egg, as other Super Bowl ads did. Super Bowl LVI yielded a diverse array of commercials, as it does every year, but one appeared to stand out above the rest and dominate the conversation—and it came from Coinbase. The cryptocurrency exchange opted to use its 60-second window to simply display a QR code, which slowly bounced around the black backdrop much like an old DVD NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no Coinbase’s clever, DVD-inspired QR code Super Bowl commercial promoted the service with a free sign up and $3 million giveaway, but was also so popular that it crashed the company’s app. The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.. The 60-second ad featured a floating and colorful QR code The recently concluded opening of the NFL 56th Super Bowl has the home viewers contemplating the moving QR code ad for more than 30 seconds. Coinbase QR code commercial is a 60-second ad with a floating QR code bouncing randomly and changing color when bounced off the corner. Coinbase's Super Bowl commercial was a viral hit -- so much so that the company's servers were overwhelmed by millions of new users who scanned its QR code. During NBC’s broadcast on Sunday, Coinbase’s Super Bowl commercial was a viral hit — so much so that the company’s servers were overwhelmed with a flood of new users. Coinbase invited Super Bowl viewers to hit the crypto jackpot with a direct response ad depicting nothing more than a QR code bouncing around the screen for 60 seconds. Perhaps most importantly, it featured a clever use of a QR code with just enough movement to keep people interested. At any given Super Bowl watch party, there was probably someone close enough to the TV to scan the code, creating an easy bridge from the commercial to Coinbase’s CTA. QR codes are appearing everywhere--even in Super Bowl ads--but consumers and business owners should know that there are risks. QR code Super Bowl ad for Coinbase was a kind of brilliant copy of 'The Office' We have to admit it was pretty good. By Tim Marcin on February 13, 2022 QR codes are certainly not a new marketing tool, but Coinbase's Super Bowl commercial showed that these two-dimensional barcodes can be an effective way to drive engagement on TV, a historically
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