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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The record-breaking Super Bowl capped a strong season for the NFL, which had already blown past viewership records in the weeks leading up to its epic conclusion at Allegiant Stadium, with the NFC Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four In total, year-over-year viewership was up 7.4% from 2023. “We are excited to work with the NFL, CBS, Paramount+, Nickelodeon and Univision to capture the full breadth of audience engagement for this record breaking Super Bowl,” said Nielsen CEO Karthik Rao. The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers There's a new Super Bowl TV ratings record, as an average of 120.3 million viewers tuned in on CBS to watch the Chiefs beat the 49ers. The National Football League championship averaged 120.3 million viewers on CBS , opens new tab alone on Sunday, topping last year's audience for the Super Bowl, which drew a record 115.1 million That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007. Univision averaged 2.3 million viewers, the highest Super Bowl viewership on record for a Spanish-language network. The Super Bowl has been televised in Spanish in the United States since 2014. The “NFL ON CBS" scored the most-watched regular season since the NFL returned to CBS in 1998 as well as the Network's best postseason viewership since 1998. Most-Streamed Super Bowl Ever. Super Bowl LVIII is the most-streamed Super Bowl in history led by a record-setting audience on Paramount+. NFL recorded an international viewership of 62.5 million in 2023 for the Super Bowl. This figure excluded the domestic viewership of 123.4 million viewers in the United States. Of the recorded international viewers in 2023, 24.1 million viewers were from Mexico, the highest viewership recorded since the game began and a 5% increase compared to NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week The Kansas City Chiefs' last-second 38-35 win over the Philadelphia Eagles in Super Bowl LVII, one of the highest-scoring games in Super Bowl history, delivered massive viewership numbers, as well. This year’s NFL playoffs have struggled to match last season’s record-breaking viewership. Chiefs Super Bowl rematch, the NFL may struggle Super Bowl viewership was higher in 2023 than Univision averaged more than 2.2 million viewers, the highest Super Bowl viewership on record for a Spanish-language network. The Super Bowl has been televised in Spanish in the United States Youngest quarterbacks in Super Bowl history 1967-2024; NFL Super Bowl halftime show viewers in the U.S. 2024 ; Basic Statistic Super Bowl TV ratings in the U.S. 1990-2024; Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% versus last year's Super Bowl which was the previous record (115.1 million). Super Bowl LVIII Sets Modern-Day Viewership Record: How Did NFL Championship Compare To Apollo 11 Moon Landing? The study was conducted by Benzinga from Feb. 4, 2025, through Feb. 6, 2025. Beginning in 2006, the NFL broke viewership records for six-straight years, peaking at more than 111 million people watching Super Bowl XLVI. Things would remain in the 113-million range until
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