JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8). Jay-Z's Roc Nation is behind picking the Super Bowl Halftime show performers. This year, Kendrick Lamar will take the stage at Caesars Superdome in New Orleans as the Philadelphia Eagles take on JAY-Z has shed light on his decision to select Kendrick Lamar as the headlining performer for the Apple Music Super Bowl 2025 Halftime Show, which was officially announced on Sunday, September 8. As a key NFL music strategist, JAY-Z released a statement emphasizing Lamar’s unmatched artistry and global influence, positioning him as the ideal performer [] Jay has curated the Super Bowl halftime show for a couple of years now, and he obviously has high praise for Kendrick Lamar. Jay-Z and Kendrick Lamar attend the 65th GRAMMY Awards at Crypto The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar , the hottest rapper on the planet, will perform. Jay-Z is a lightning rod for discourse on his own; factor in Kendrick and his beef with Drake, plus Drake’s alliances with figures who have their own issues with Jay-Z and/or Kendrick, and we Jay-Z has voiced his support for Kendrick Lamar after he was named the headline perform for the 2025 Super Bowl Halftime show – see what Jay-Z had to say below.. Read More: Ranking the 10 best Jay-Z isn’t alone. Former Apple Music Super Bowl Halftime Show headliner, Rihanna , subtly showed her support by liking Kendrick’s reveal post on Instagram. The selection of Kendrick Lamar for the Super Bowl halftime show is Jay-Z and the NFL again pushing Black culture to the forefront. See key moments 🏈 Sports news, delivered 📪 🏈's best Not long after the song was released, Lamar got a phone call from Roc Nation founder Jay-Z asking him whether he would perform at the Super Bowl. “It’s almost like the stars aligning,” Roc In 2019, the NFL and Jay-Z's Roc Nation announced a partnership that made Jay the producer of the most coveted entertainment slot on television: the Super Bowl Halftime show. The deal called for Roc Nation to be the NFL's "life music entertainment strategist," according to The New York Times. Pa NFL Commissioner Roger Goodell said the league "will continue to work with Roc Nation," the entertainment company founded by rapper Jay-Z, to "produce the Super Bowl halftime show." Goodell said, "It’s been a mutually positive relationship." The selection of Kendrick Lamar for the Super Bowl halftime show is Jay-Z and the NFL again pushing Black culture to the forefront. See key moments 🏈 Sports news, delivered 📪 🏈's best The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar , the hottest rapper on the planet, will perform. Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show. After the 2019 Super Bowl was shrouded in controversy, the NFL turned to Jay-Z to save the halftime show from irrelevance. The announcement of Kendrick Lamar headlining the Apple Music Super Bowl LIX Halftime Show has sparked excitement and debate. JAY-Z, who played a pivotal role in selecting Lamar, explained his reasoning for the decision in a statement released on Sunday, September 8. Jay-Z’s Take on the Kendrick Lamar Choice Recently, Jay-Z announced Kendrick Lamar headlining next year’s Super Bowl and discussed Kendrick’s talent in his statement. The Super Bowl LIX Halftime show will take place at The Caesars Superdome in New Orleans, LA on Sunday, February 9, 2025, airing on FOX. "Congratulations and job well done to NFL Commissioner Roger Goodell, Jay-Z and his company Roc Nation on extending their partnership deal for the Super Bowl Halftime show!" he wrote on X. The Super Bowl halftime shows have been a smash success the past few years, and the NFL is looking to maintain that popularity. Topline. Nicki Minaj and other artists have seemingly called out Jay-Z—who’s the co-producer of the Super Bowl halftime show—for selecting Kendrick Lamar as the performer for Super Bowl LIX
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