Kanye is said to 'have poured everything' into his commercial this year, despite the clip being filmed in selfie-mode in the backseat of a car. He is said to have spent $7 million on his Super Bowl slot, in which he plugged his clothing line , Yeezy , and his upcoming album, Vultures. Kanye West‘s low-budget Super Bowl commercial appears to have paid off handsomely by generating millions in revenue for his Yeezy brand.. On Monday (February 12), the day after the ad aired, the The 2024 Super Bowl saw contrasting approaches to commercials. For instance, Verizon opted for a high-production ad featuring Beyoncé, reportedly costing a whopping $30 million. In contrast, Kanye West, who changed his name to Ye in 2022, took a low-budget route, filming his Yeezy ad on his iPhone in the backseat of a car, which cost him nothing. Kanye West shelled out a small fortune for some ad space during the Super Bowl -- in a limited capacity, anyway -- and it seems to have paid off at least according to him.. Ye announced his Kanye West's unconventional Super Bowl ad for his Yeezy fashion line, filmed simply on his cell phone, leads to a staggering $19 million in sales on Yeezy.com. The success comes at a crucial time, as West reveals he was on the brink of bankruptcy just months prior. The rap/fashion mogul purchased a 30-second Super Bowl LVIII to promote his Yeezy line on Sunday night. The short, low-budget commercial showed Ye holding his cell phone and urging viewers to He spent $7,000,000 on the super-bowl ad, so that’s $7,000,000 divided by 600,000 (the amount of units sold) in order to get the advertising cost per unit. This gives us $11.66 in advertising In a screenshot uploaded to Instagram, Ye (formerly known as Kanye West) revealed he sold 260,000 pairs of his “Yeezy Pod” shoes and other apparel items between Sunday night and Monday morning, earning $19.3 million off a 30-second Super Bowl ad that cost the rapper $7 million. Ye just sold 266 000 Yeezy Pods in 1 day Investment vs. Outcome: Kanye West's approach, spending $7 million on a Super Bowl slot with a $0 production budget, challenges the conventional wisdom of high expenditure equating to high quality. Early in 2024, Kanye did a Super Bowl commercial that most considered odd. However, it generated close to 300,000 sales, which came close to generating $20 million, which was a $13 million profit Discover the behind-the-scenes story of Kanye West's Super Bowl commercial, where he risked it all to promote his clothing line Yeezy and his album Vultures. Controversial rapper and entrepreneur Kanye West has once again made headlines after revealing an unconventional ad during the Super Bowl to promote his merchandise. Win the Super Bowl and drive off in a Hyundai?While Verizon splashed out a reported $30 million for Beyoncé to star in its splashy Super Bowl 2024 ad (per th Kanye West’s Super Bowl ad, which aired regionally and not in all markets, was a no-frills spot that showed him Share . Tweet . Print . Email . February 19, 2024 11:00 am 0. Controversial rapper and entrepreneur Kanye West has once again made headlines after revealing an unconventional ad during the Super Bowl to promote his merchandise. Patrick Bet-David, Adam Sosnick, Tom Ellsworth, and Vincent Oshana discuss Kanye West's $7 million Super Bowl ad and the crazy return he made on his investme Kanye West ran a low-production Super Bowl ad that drove $19.3M in revenue -- filmed with a cell phone in the back seat of a car.So today we're reviewing the Ye, formerly known as Kanye West, has been one of the most polarizing celebrities in the last two decades. From interrupting Taylor Swift at her VMA 2009 acceptance speech to running for president and calling his mother-in-law Kris Jenner Kris Jong Un, the “Runaway” hitmaker attracts controversy like it’s his last name. It’s entirely possible that Kanye West might have just killed the traditional TV super bowl spot.I mean just look at the numbers. By choosing to craft the entire advertisement on an iPhone, West Kanye's Super Bowl ad and marketing strategy paid off with $19 million in Yeezy sales. The ad, featuring a casual selfie video, attracted attention and consumer interest. Kanye claims the ad saved him from bankruptcy and credits his various skill sets for his ability to fight back against controversy.
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