Jay-Z's Roc Nation is behind picking the Super Bowl Halftime show performers. This year, Kendrick Lamar will take the stage at Caesars Superdome in New Orleans as the Philadelphia Eagles take on JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8). JAY-Z has shed light on his decision to select Kendrick Lamar as the headlining performer for the Apple Music Super Bowl 2025 Halftime Show, which was officially announced on Sunday, September 8. As a key NFL music strategist, JAY-Z released a statement emphasizing Lamar’s unmatched artistry and global influence, positioning him as the ideal performer [] Jay has curated the Super Bowl halftime show for a couple of years now, and he obviously has high praise for Kendrick Lamar. Jay-Z and Kendrick Lamar attend the 65th GRAMMY Awards at Crypto Jay-Z is a lightning rod for discourse on his own; factor in Kendrick and his beef with Drake, plus Drake’s alliances with figures who have their own issues with Jay-Z and/or Kendrick, and we The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar , the hottest rapper on the planet, will perform. Jay-Z isn’t alone. Former Apple Music Super Bowl Halftime Show headliner, Rihanna , subtly showed her support by liking Kendrick’s reveal post on Instagram. Jay-Z has voiced his support for Kendrick Lamar after he was named the headline perform for the 2025 Super Bowl Halftime show – see what Jay-Z had to say below.. Read More: Ranking the 10 best Not long after the song was released, Lamar got a phone call from Roc Nation founder Jay-Z asking him whether he would perform at the Super Bowl. “It’s almost like the stars aligning,” Roc Shawn “JAY-Z” Carter, founder of Roc Nation, praised Lamar’s influence: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs Recently, more insight was revealed about Jay-Z‘s involvement in choosing the Super Bowl halftime show performer and how Kendrick Lamar was picked over Lil Wayne. Roc Nation’s CEO Opens Up JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8). Jay-Z, who is the co-producer of the Super Bowl Halftime Show, purportedly said in a statement, “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins spoke to Variety about the subject matter and explained that JAY-Z makes the final call regarding who takes the stage at the big game. The selection of Kendrick Lamar for the Super Bowl halftime show is Jay-Z and the NFL again pushing Black culture to the forefront. See key moments 🏈 Sports news, delivered 📪 🏈's best Lamar, de 37 años, fue anunciado en septiembre por Jay-Z, cuya empresa, Roc Nation, trabaja con la NFL en la selección del artista para el show del medio tiempo. “Kendrick Lamar es un artista e intérprete único en su generación”, expresó Jay-Z en un While they didn’t explicitly name Jay-Z, who has had a hand in producing Super Bowl halftime shows since 2019, it seems pretty apparent what they’re talking about. In 2019, the NFL and Jay-Z's Roc Nation announced a partnership that made Jay the producer of the most coveted entertainment slot on television: the Super Bowl Halftime show. The deal called for Roc Nation to be the NFL's "life music entertainment strategist," according to The New York Times. Pa Why Jay-Z's Roc Nation Is Behind Picking the Super Bowl Halftime Show Performer Kendrick Lamar will take the stage this Sunday as the 2025 Apple Music Super Bowl LIX Halftime show performer In the lull between the Beyoncé-dominated Grammy Awards of February 2 and Kendrick Lamar’s Roc Nation-produced Super Bowl Halftime Show on February 9, Jay-Z is making shifts in strategy in the hopes of getting dismissed claims that the “Big Pimpin” rapper, the incarcerated Sean “Diddy” Combs and a currently unidentified female “Celebrity B” repeatedly sexually
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