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Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined the evolution of Super Bowl ad prices. We are proud to have been a part of it for so long. The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. A 30-second commercial during Super Bowl 58 costs $7 million. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500 Super Bowl Year: Average Cost of a 30-second Commercial: Super Bowl XXXVIII (2004) $2.2 million: Super Bowl XLIV (2010) $2.95 million: Super Bowl XLVIII (2014) $4 million: Super Bowl LIV (2020) $5 In recent years, between 70 and 100 commercials have aired during each Super Bowl game, adding up to around 40 minutes of commercials. In 2012 (New York Giants 21 - New England Patriots 17), Super Bowl ads cost $3.5 million ($4.9 million today) for a 30-second spot. How much did Super Bowl commercials cost in past years? The cost of a Super Bowl ad has jumped in recent years, rising from $4.5 million in 2019 to $7 million today. AD METER 2024: Sign up to rate all the commercials from the big game! To put that into perspective, it cost roughly $233,000 per second for an ad in the 2022 Super Bowl between the Los Angeles How Much Super Bowl Commercials Cost in 2023, and Through the Years Super Bowl ads are a national phenomenon that has evolved over time By Kristen Conti • Published February 2, 2023 • Updated As per the report, brands were willing to invest upwards of $8 million to run ads during Fox’s 2025 Super Bowl broadcast. That being said, here is the cost of 30-second Super Bowl ads since 1967: Back during Super Bowl XXXVI, played in 2002 between the New England Patriots and the St. Louis Rams, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. Super Bowl Commercial Lineup. With all Super Bowl ad slots reportedly spoken for, including some 60-second commercials along with the more popular 30 and 15 second slots, here’s the latest Over the last 25 years, some all-time classic commercials have aired during the big game, and we're going to take a look at each one. When it comes to modern Super Bowl commercials, few companies State Farm, which won last year’s USA Today Super Bowl Ad Meter, reprised its Super Bowl spot from earlier in the broadcast, cut down to a 30-second version from the 60-second spot that ran How much do Super Bowl commercials cost in 2025? A lot. A 30-second spot during Super Bowl LIX will cost about $8 million, a new record. The Associated Press reports Fox, which is broadcasting Each year the advertisements are as much of the overall experience as the game itself, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have reached the $8 What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. How Much Is Spent on Super Bowl Commercials Each Year? According to USA Today's archives, the Super Bowl ads throughout the years have cost: 1967 – $37,500; 1968 – $54,500;
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