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In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four The game was not close from the start. Despite the massive blowout, this was the fourth most-watched Super Bowl in history. The average viewership number for this Super Bowl was 112,752,000. The air date for Super Bowl XLVIII was on February 2, 2014. 3. Super Bowl XLIX: New England Patriots vs Seattle Seahawks. Super Bowl XLIX was aired on NBC. Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million The Super Bowl brought in 123.4 million viewers on Sunday, making it the most-watched telecast in history. the biggest telecast of all time was last year’s Super Bowl game between the Chiefs The audience for Super Bowl LVIII was so large that it approached the all-time most-watched television broadcast in the United States set in 1969 when an estimated 125 to 150 million viewers Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). The game was broadcast on FOX and pulled in nearly 113 million viewers, in what was a new Super Bowl audience record at the time. Find out how to watch Super Bowl 59, including what TV channel it’s on and what time the big game kicks off. 3. Super Bowl 49: New England Patriots vs Seattle Seahawks, 114 million viewers It was not only the largest viewership recorded in the 58-year-history of the Super Bowl, but also, according to Nielsen data, the biggest U.S. audience for any event since the first astronauts Nostalgia is likely to be a common Super Bowl advertising theme as well. Additional CivicScience data reveal that likely viewers are nine points more likely to report that nostalgia has at least ‘somewhat’ of an impact on their purchasing decisions. First-Time Super Bowl Advertisers vs. Big Game Mainstays Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the most-watched program in U.S. history, averaging 123.7 million viewers—and a significant chunk of As a result, CBS's live telecast of Super Bowl LVIII on February 11, 2024, holds the record for the largest average viewership of any live network U.S. television broadcast, with 123.7 million viewers. Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% versus last year's Super Bowl which was the previous record (115.1 million). More than 200 million viewers (202.4) watched all-or-part of Super Bowl LVIII across all networks, the highest unduplicated total audience in history and up So with this definition in mind, here are my submissions for five of the biggest Super Bowl advertising flops. 1. General Motors, 2007. Should viewers care about a ‘depressed’ robot? This past weekend’s Super Bowl LVIII drew 123.4 million average viewers, the highest ever for the NFL’s biggest game, CBS Sports says. The campaign took over the Super Bowl and went on to win big prizes, including a prestigious D&AD Black Pencil. Super Bowl 2023 viewers were left scratching their heads when the broadcast was
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