Beyoncé’s halftime performance was no coincidence. She’s already proven her ability to connect with massive audiences at major events, like her iconic Super Bowl halftime show in 2013 and her unforgettable guest appearance with Coldplay in 2016. The superstar recently graced the NFL stage, setting a high standard for Kendrick Lamar, who is slated to perform at the 2025 Super Bowl halftime show. Both artists are familiar with the Super Bowl stage; Kendrick joined Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige at Super Bowl LVI in 2022, while Beyonce headlined Super Bowl XLVII in 2013 Beyoncé is said to have added a hefty amount added to her $760 million net worth following her NFL halftime show. The singer, who was once one third of girl band Destiny's Child, has had a pretty stellar career so far, with her Renaissance World Tour raking in almost $600 million. It’s no secret that Super Bowl Halftime Show performers don’t get paid. Instead, Esquire previously reported performers get exposure from Super Bowl spectacles, citing Justin Timberlake’s 534% rise in music sales following his 2018 Super Bowl Halftime Show. Beyonce was paid a staggering amount to perform at halftime of the Christmas Day NFL game on Netflix between the Baltimore Ravens and the Houston Texans on Wednesday afternoon. The 43-year-old singer's appearance on the holiday NFL stage is sure to set a high bar for Kendrick Lamar, who will headline the 2025 Super Bowl halftime show. Both artists are no strangers to the Beyonce surprise-dropped two new singles after her Super Bowl commercial aired. Now, both "Texas Hold ‘Em" and "16 Carriages" have become iTunes bestsellers. The two artists are no strangers to the Super Bowl turf with Kendrick joining Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige at Super Bowl LVI in 2022. While Beyonce headlined Super Bowl XLVII in The NFL's recent deal with streaming giant Netflix resulted in the live broadcasting of two major fixtures, held on Christmas Day (December 25), with Beyoncé captivating audiences during one of That's because the Super Bowl halftime show performers don't really get paid by the NFL to perform. The league instead covers the expenses, which can reach into the millions of dollars, to put on Beyonce takes the stage to deliver another iconic performance alongside Blue Ivy & various other artist who participated with the creation of ‘Cowboy Carter’ At the Super Bowl, the most-watched television event of the year in the United States, she performed the song while backed by a troupe of dancers dressed in berets, in apparent reference to the Beyoncé will perform the halftime show on Netflix when the Baltimore Ravens play the Houston Texans during an NFL game on Christmas Day. This is a big moment for Beyoncé, whose performance from Jason Lipshutz: Like the rest of his Confessions singles, “My Boo” was a smash upon its release in 2004 — the Alicia Keys duet spent 6 weeks at No. 1 on the Hot 100 — but hasn’t remained OPINION: Several Super Bowl ads featured prominent stars from hip-hop, but Beyoncé made the most of her Verizon commercial by dropping new music to promote her new country album, "Act II." The As fans know, Beyoncé first announced the album during a surprise Super Bowl commercial in February when she released singles "16 Carriages" and "Texas Hold 'Em. — SUBSCRIBE TO #BLUX NOW 🎬YouTube: Eleva While the Texans struggled on the field, ultimately falling to the Ravens in a 31-2 blowout, the “Beyoncé Bowl” gave fans a reason to cheer. Social media buzzed with praise for the performance, with many calling it “Super Bowl-worthy.” However, the ‘Break My Soul‘ singer has already made waves with her performance in the NFL’s biggest event, the Super Bowl Halftime Show, in 2013 and 2016.And, impressively, back in 2019, she inked a whopping contract deal worth nearly $60 million with the top streaming service, Netflix, for three projects. This marks Beyoncé’s third NFL showcase, following her acclaimed Super Bowl XLVII headlining performance in 2013 alongside Destiny’s Child members Kelly Rowland and Michelle Williams, and her
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