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Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight and the advertising version of a 2-minute began Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! VERY GOOD DOG:The Farmer's Dog's emotional Super Bowl commercial earns USA TODAY Ad Meter title. JESUS CHRIST, SUPER BOWL STAR: 36. Pringles – Best of Us – 4.94 *** T37. Warner Bros USA TODAY’s Ad Meter will once again measure which Super Bowl commercials are best. Since 1989, we’ve gotten the answer to which ad reigned supreme. Since 1989, we’ve gotten the answer to Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers and athletes" (8.17) 1991: Diet Pepsi, "New jingle spreads around the world" (8.52) The Los Angeles Rams came out on top on Sunday night, but the game wasn’t the only thing fans at home were watching. Lorenzo Reyes from USA Today stops by Studio 1A and shares the highest The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. With so many eyeballs on screens during the Super Bowl, the rate for a 30-second ad during this year’s game costs a whopping $7 million or more, according to USA Today. AD METER: Vote on the best 2025 Super Bowl commercials Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. For decades, the USA Today Ad Meter has been a trusted barometer of Super Bowl commercial success. Your votes not only decide the winners but also reflect popular culture and trends in advertising creativity. Whether you’re rooting for an ad because it made you laugh, cry, or think, each vote contributes to a legacy of memorable Super Bowl The Ad Meter summit, a preview of Super Bowl commercials, was held in New Orleans. Speakers from major brands discussed topics like women in sports and the use of celebrities in advertising. Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter. From the E-Trade baby to Anna Kendrick and Barbie, these are the top 10 Super Bowl commercials as voted on by USA TODAY Ad Meter panelists. In a world where everything is an ad, we do our best to escape them, unless it's the Super Bowl. Let the Super Bowl commercial rush begin: Welcome to USA TODAY Ad Meter 2025 USA Today Ad Meter voters gave some bad grades to these Super Bowl commercials over the years. the annual event that rates the best commercials we see during the big game. You are now an official USA TODAY Ad Meter panelist. You'll take part in a tradition spanning more than three decades, rating the best commercials of the Big Game. We'll send you reminders to make sure you don't miss out. Remember, you'll need to rate ALL the ads by Sunday night for your votes to count, so be ready on game day! AD METER 2025:Register to vote on this year's best Super Bowl commercials AD METER 2025: Sign up to rate all the commercials from the big game! The Super Bowl is more than just a football game. It Out of the 57 commercials that Ad Meter panelists rated, these were considered the best of the best. 1. Rocket Mortgage: "Certain Is Better — Tracy Morgan, Dave Bautista & Liza Koshy" (7.38)
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