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Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight Inflation hit marketers’ advertising budgets for a Super Bowl LIX commercial. Last year’s 30-second slots went for $7 million, but according to Mark Evans, Fox Sports executive vice president VERY GOOD DOG:The Farmer's Dog's emotional Super Bowl commercial earns USA TODAY Ad Meter title. JESUS CHRIST, SUPER BOWL STAR: 36. Pringles – Best of Us – 4.94 *** T37. Warner Bros Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers and athletes" (8.17) 1991: Diet Pepsi, "New jingle spreads around the world" (8.52) USA TODAY’s Ad Meter will once again measure which Super Bowl commercials are best. Since 1989, we’ve gotten the answer to which ad reigned supreme. Since 1989, we’ve gotten the answer to For everyone who couldn’t go in person (about 100 million people), they had the consolation prize of Super Bowl ads. USA Today’s Ad Meter panelists scored 59 ads, and the top five ads ranged The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. Voting is open early, and it proves why the USA Today Ad Meter has skewed results for their top ad lists over the years. As the Super Bowl electrifies audiences worldwide, the spotlight isn’t just on the game—it’s on the commercials that captivate viewers every year. The Ad Meter summit, a preview of Super Bowl commercials, was held in New Orleans. Speakers from major brands discussed topics like women in sports and the use of celebrities in advertising. Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. From the E-Trade baby to Anna Kendrick and Barbie, these are the top 10 Super Bowl commercials as voted on by USA TODAY Ad Meter panelists. A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter. Out of the 57 commercials that Ad Meter panelists rated, these were considered the best of the best. 1. Rocket Mortgage: "Certain Is Better — Tracy Morgan, Dave Bautista & Liza Koshy" (7.38) AD METER: Vote on the best 2025 Super Bowl commercials Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. USA Today Ad Meter voters gave some bad grades to these Super Bowl commercials over the years. We’ve given you the best Super Bowl ads of all time thanks to the voters at USA TODAY’s Ad Play the USA TODAY Daily Crossword Puzzle. Best Super Bowl commercials 2024:Rate your favorites with USA TODAY's Ad Meter. America needs a pep talk from Ted Lasso. In a world where everything is an ad, we do our best to escape them, unless it's the Super Bowl. Let the Super Bowl commercial rush begin: Welcome to USA TODAY Ad Meter 2025
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