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A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials 25. Nationwide Insurance — 'Boy' Super Bowl: 46 (Feb. 5, 2012) This is the most controversial one on the list, not because of its humor — because there isn't any — but because of its pure Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated. The mortgage lender turned out to be a major player during the 2005 Super Bowl, sponsoring the halftime show as well as dropping four ads in its “Don’t Judge Too Quickly” series. (Get ready for the one from The Farmer's Dog. 😭) So, break out your best Super Bowl snacks and take a trip down memory lane. (Note: These iconic Super Bowl ads are ranked in no particular order, because it's impossible to choose a favorite. But if you have one, share in the comments!) 1. The Farmer's Dog - "Forever" Why It's Great: By pointing out the jarringly bright, clean clothing used in TV commercials, Tide effectively accomplished its goal of making every Super Bowl ad a Tide ad. But with the ingenious touch of spoofing the starts of other famous ads, the campaign left viewers awaiting a “Tide” plot twist from every spot that aired - meaning the The best — and the rest — of the star-studded 2023 Super Bowl commercials See the Breaking Bad reunion Super Bowl commercial Meet the 11 puppies you CAN actually adopt during Puppy Bowl XIX The star-studded commercials during Super Bowl 2024 saw halftime show star Usher (who delivered a knockout set featuring Alicia Keys, H.E.R., Lil Jon, Ludacris, will.i.am and Jermaine Dupri) cameo Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. Update February 4 @ 5 p.m.: P&G and Dunkin’ were added after this story’s original posting after announcing their Super Bowl ads this week and NYX confirmed it is not running a Super Bowl 25. Nationwide Insurance — 'Boy' Super Bowl: 46 (Feb. 5, 2012) This is the most controversial one on the list, not because of its humor — because there isn't any — but because of its pure How Much Do Super Bowl Commercials Cost In 2025? It costs $7 million to $8 million for a 30-second ad spot during the Super Bowl, according to Variety.Fox Corp. sold at least 10 commercials for Super Bowl XLIV, 2010 – $2.954 million; Super Bowl XLV, 2011 – $3.1 million; Super Bowl XLVI, 2012 – $3.5 million; Super Bowl XLVII, 2013 – $3.8 million; Super Bowl XLVIII, 2014 – $4 million; Super Bowl XLIX, 2015 – $4.25 million; Super Bowl 50, 2016 – $4.5 million; Super Bowl LI, 2017 – $5 million; Super Bowl LII, 2018 – $5.2 Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most expensive ad showcase on American television. Fans can expect to shell out more than $12,000 on average for a ticket to this year’s Super Bowl, but advertisers are pulling out even greater bucks, with a 30-second ad during the game costing WASHINGTON, February 06, 2025--Homes.com – a CoStar Group leading online residential marketplace – returns to the big game with two 30-second spots: "Not Saying We’re the Best" during the
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