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In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl There is no bigger TV event than the Super Bowl. Here are the Super Bowls ranking 6-10 in most average viewership: 6. Super Bowl LI – 111,973,000 average viewership; 7. Super Bowl XLVI – 111,346,000 average viewership; 8. Super Bowl XLV – 111,041,000 average viewership; 9. Super Bowl XLVII – 108,693,000 average viewership; 10. There's a new Super Bowl TV ratings record, as an average of 120.3 million viewers tuned in on CBS to watch the Chiefs beat the 49ers. Average Super Bowl TV audience in Canada 2011-2024 NFL Super Bowl halftime show viewers in the U.S. 2024 Likelihood of watching the Super Bowl in the U.S. 2007-2024 That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007. Univision averaged 2.3 million viewers, the highest Super Bowl viewership on record for a Spanish-language network. The Super Bowl has been televised in Spanish in the United States since 2014. NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. I used average viewership data from Wild Card Round, Divisional Round, Conference Championship, and Super Bowl games played between 2021 and 2025 (representing the 2020-2024 regular seasons) to Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Even more viewers showed up for Rihanna's performance in the Apple Music Super Bowl Halftime Show, which drew an average of 118.7 million viewers across TV and digital platforms, per FOX. Average Super Bowl TV audience in Canada 2011-2024 NFL Super Bowl halftime show viewers in the U.S. 2024 Likelihood of watching the Super Bowl in the U.S. 2007-2024 Average Super Bowl TV audience in Canada 2011-2024 ; Super Bowl TV viewership in 2012, by household income; NFL Honors awards show viewers in the U.S. 2014-2024; In 2024, Super Bowl LVII between the Kansas City Chiefs and the San Francisco 49ers achieved a TV rating of 42.1, up from the all-time low of 36.9 two years prior. The Pepsi Super Bowl LVI Halftime Show averaged 103.4 million viewers from 8:15 to 8:30 p.m. ET, and Telemundo's first-ever Spanish-language Super Bowl broadcast averaged 1.9 million sets of eyeballs. Univision averaged more than 2.2 million viewers, the highest Super Bowl viewership on record for a Spanish-language network. The Super Bowl has been televised in Spanish in the United States On Tuesday, the network said Super Bowl LVII that aired on Feb. 12, drew an average audience of 115.1 million viewers across Fox, Fox Deportes and digital streaming, according to updated numbers Nielsen, long considered the predominant measure of live TV viewing, reported Super Bowl 2024 reached an audience of 123.4 million across the broadcasts on CBS, Nickelodeon, Paramount+ and
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