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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The Super Bowl Halftime Show has become such a huge event that it sometimes attracts more viewers than the game itself. The Weeknd registered 96.7 million, slightly higher than the Super Bowl Even more viewers showed up for Rihanna's performance in the Apple Music Super Bowl Halftime Show, which drew an average of 118.7 million viewers across TV and digital platforms, per FOX. Viewership peaked at 12.6 million during the halftime show, featuring R&B superstar Usher. which was the game's lowest TV-only average since 2007. the highest Super Bowl viewership on HALFTIME. The Apple Music Super Bowl Halftime Show, starring Rihanna, drew an average of 118.7 million viewers across TV (FOX and FOX Deportes) and digital platforms (FOX and NFL properties) NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. In 2020, the Super Bowl halftime show's average viewership was 117,325,284, one of the highest peaks of the whole game. There was a 14% decline in 2021 to 100,764,963 average viewers. In the 5 minutes after the show ended, audiences dropped 5.2% in 2020 and 1.9% in 2021. Rihanna’s Super Bowl halftime show drew an average of 118.7 million viewers. Super Bowl Fox said it was the second most-watched Super Bowl halftime performance on record behind Katy Perry The Pepsi Super Bowl LVI Halftime Show averaged 103.4 million viewers from 8:15 to 8:30 p.m. ET, and Telemundo's first-ever Spanish-language Super Bowl broadcast averaged 1.9 million sets of eyeballs. SL: In terms of TV alone, the average viewership for the Super Bowl is over 100 million. So, their music is heard by millions. So, their music is heard by millions. But they also often see a boost in streaming numbers in the weeks following the show, which can lead to more lucrative deals, concert ticket sales, brand partnerships, maybe even Average Super Bowl TV audience in Canada 2011-2024 ; NFL Super Bowl halftime show viewers in the U.S. 2024 ; Likelihood of watching the Super Bowl in the U.S. 2007-2025; '24' opens low in wake of thrilling Super Bowl. The ratings peaked at a 52.1/74 share between 10-10:30 p.m. ET as the game went into overtime for the first time in Super Bowl history. Average Super Bowl TV audience in Canada 2011-2024 ; NFL Super Bowl halftime show viewers in the U.S. 2024 ; Basic Statistic Super Bowl TV ratings in the U.S. 1990-2024; Premium Statistic Average Super Bowl TV audience in Canada 2011-2024 ; NFL Super Bowl halftime show viewers in the U.S. 2024 ; Likelihood of watching the Super Bowl in the U.S. 2007-2024; Mexico: Total audience reach of 24.1 million, with an average of 8.7 million viewers, up +5% year-on-year and the highest since records began. As of 2022, Katy Perry's 2015 Super Bowl halftime show ranked as the most viewed halftime performance ever, with 118.5 million viewers tuning in to experience it. NFL Super Bowl halftime show viewers in the U.S. 2024 Basic Statistic Super Bowl TV ratings in the U .S. 1990-2024; Premium share of affluent viewers 2003-2013; Average Super Bowl TV The Apple Music Super Bowl Halftime Show, starring Rihanna, drew an average of 118.7 million viewers across TV (Fox and Fox Deportes) and digital platforms (Fox and NFL properties), making it the most-watched Super Bowl halftime show since Katy Perry’s performance in 2015 and second most-watched Super Bowl halftime performance on record.
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