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The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials Here are our top picks for the best ads of Super Bowl 58, with a regional darling tossed in for good measure. T.L. Stanley is a senior editor at Adweek, where she specializes in consumer The crypto industry, still dealing with the ramifications of a shaky summer and a notable crash, abstained from Super Bowl 57 entirely. Its glaring absence from the festivities left room for quite Still, a few inspiring spots stood out, and luckily for you the crack team at Adweek has sifted through the muck to determine what, in our very objective opinion, were the best Super Bowl ads of All the ads. Let’s start with the Super Bowl 2024 ads. If you want to catch up with everything that ran this year, we have various ways for you to get up to date: The 13 Best Super Bowl Ads of 2024; ADWEEK’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game; Every Super Bowl 58 Ad in Under Two Minutes This wasn’t just the year that Taylor Swift’s appearance eclipsed the game. During the ad breaks, Beyonce tried to break the internet (again); Ben Affleck debuted his band the DunKings; Michael Cera pranked people into believing he was a skin care visionary; Arnold Schwarzenegger made fun of his own accent; and Patrick Stewart threw a (cartoon) child. Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated. Super Bowl 58 was a nail-biter — but lots of people tuned in for the commercials. Adweek’s chief content officer Zoey Ruderman joins TODAY with a recap of th Even Christopher Walken faced members of the public impersonating him in his BMW ad. Comedy was ultimately the winner of this Super Bowl.”-Ross Neil, deputy ECD, VCCP. The Super Bowl ads that The game comes down to experience. Of course, the Super Bowl has only gone to overtime twice in its now-59-year history. Most recently, the game had extra minutes last year for Super Bowl 58, with Adweek’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game Editors rate each spot during Super Bowl 58 Chris Pratt fronts Pringles' 2024 Super Bowl spot. The 10 Best Super Bowl Ads of 2020 It was a year that leveraged celebrities in unexpectedly fun ways Porsche energized its image with a fun spot about a heist involving its new electric vehicle. Read Super Bowl commercial news, insights, and analysis from marketing experts at Adweek. Check out our Super Bowl 59 ad tracker here. Google’s Super Bowl 59 ad, produced in-house, tells the moving tale of a father’s relationship with his daughter. The ADWEEK Super Bowl 59 Recap Monday, February 10, 2025; Love the ad or hate the ad, you probably talked about the ad. In a truly bizarre move, oat milk brand Oatly opted to bring an 8-year-old ad out of cold storage and run it as a Super Bowl spot Most of the Super Bowl 58 ads that proved popular among critics and consumers were the 60- or 90-second The 13 Best Super Bowl Ads of 2024. T.L. Stanley is a senior editor at Adweek, where No Super Bowl ad in recent memory—even in Tide’s meta campaign in 2018—has pulled the rug out from under viewers quite like the Bud Light and HBO crossover that shocked fans of both brands The hosts and producers of our weekly podcast Yeah, That’s Probably an Ad had a late Sunday night capping off another Super Ad Sunday. Co-hosts Shannon Miller and Luz Corona are joined by an all
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