Super Bowl halftime shows trend . Jesse Collins and Jay-Z are teaming up to produce their fifth straight halftime show, this one featuring Kendrick Lamar. It’ll be their first one in The Big Easy and the first with Apple Music as a sponsor, reports SBJ’s David Broughton. Related: Who’s Performing at the 2025 Super Bowl Halftime Show? How to Watch the Super Bowl from Anywhere. If you’re dying to catch the game, the halftime show, and all the incredible ads that come with it, there are a few ways you can watch, whether you're in the UK, the US, or anywhere else in the world. In the UK: The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on FOX, FOX The company took over sponsorship in 2023, when Rihanna performed, replacing Pepsi who had been sponsor since 2013. WHERE CAN I WATCH THE SUPER BOWL HALFTIME SHOW? The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on FOX, FOX The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar , the hottest rapper on the planet, will perform. This is what it means today to headline a Super Bowl halftime show like Lamar, 37, will at Super Bowl 59 in New Orleans on Sunday, Feb. 9. Just three years ago, he played a secondary role at the Super Bowl LIX Halftime Show Overview. The 2025 Super Bowl Halftime Show promises to be a landmark event in music and sports entertainment. Kendrick Lamar will headline the performance at the Caesars Superdome in New Orleans, with Roc Nation and Apple Music playing key roles in production and sponsorship. The Artists Set to Perform Apple Music became the sponsor of the popular halftime show in 2022 after the NFL signed a multiyear deal with the tech giant’s music-streaming service, replacing longtime sponsor PepsiCo. There were plenty of directions the NFL could have gone in to figure out its Chiefs-Eagles Super Bowl 59 halftime performer. The spectacle, held smack dab in the middle of America's biggest annual Hip-hop's Harry Houdini, Kendrick Lamar, will attempt his biggest trick yet when he takes the stage for the Super Bowl 59 halftime show in New Orleans on Sunday. The company took over sponsorship in 2023, when Rihanna performed, replacing Pepsi who had been sponsor since 2013. Where can I watch the Super Bowl halftime show? The Super Bowl is scheduled to kick off at 6:30pm ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on FOX The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on FOX, FOX The upcoming Super Bowl 2025 halftime show will feature Kendrick Lamar as the headliner, marking him as the first solo rapper to lead the event. Lamar, who has earned numerous accolades, will be joined by SZA. The show is sponsored by Apple Music and continues a legacy of iconic performances. S ome people watch the Super Bowl for the football, some for the commercials and some for the star-studded musical halftime show, which has come a long way since its wholesome Up With People days The Super Bowl Halftime Show, a major highlight of the NFL's annual spectacle, is set to feature Kendrick Lamar in 2025. Known as America's most-watched musical performance, this event continues to captivate audiences. This year, Lamar, a 22-time Grammy winner, takes center stage, supported by NEW ORLEANS, Feb. 6 (UPI) --Kendrick Lamar will "put rap culture on the forefront, where it needs to be" during his performance at the Super Bowl LIX halftime show, he said Thursday in New Orleans Kendrick Lamar speaks during the Super Bowl LVIX Pregame & Apple Music Super Bowl LVIX Halftime Show Press Conference at Ernest N. Morial Convention Center, Feb. 6, 2025, in New Orleans. It's finally here. The road to Super Bowl LIX is at its end, and the AFC and NFC champs will play for the ultimate prize. The game will be played in New Orleans at the Caesars Superdome on Feb. 9 But this time, it’s Lamar’s moment to shine, and fans are buzzing. The announcement came in September 2024 alongside a teaser trailer from Apple Music, the official halftime show sponsor.
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