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Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500 1995 – $1.15 million; Super Bowl 30, 1996 – $1.085 million A 30-second spot during Super Bowl LIX will cost about $8 million, a new record. Ads, which are typically aired in 15-second, 30-second and 60-second sports, cost even more when you factor in From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined the evolution of Super Bowl ad prices. We are proud to have been a part of it for so long. The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. The cost of a Super Bowl commercial carried the same price tag in 2024 as in 2023: Some will go under that time and run for 15 seconds, while others can range up to one minute. Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. Super Bowl XXIX, 1995. 30-second cost: $1.15 million. Super Bowl XXX Here's how much ads cost in 2024 for Super Bowl 58. there will be around 15 Nickelodeon-only ads that will be airing, it cost roughly $233,333 per-second for a Super Bowl ad slot in 2024. This is the second straight year the cost of a Super Bowl commercial has gone up by 20 percent or more. It cost companies $6.5 million for a 30-second ad during NBC's broadcast, according to NBC This would be the third year in a row that a 30-second Super Bowl ad costs $7 million. The first time the cost was over a million dollars was in 1995 when it cost $1.15 million for the 30 Back during Super Bowl XXXVI, played in 2002 between the New England Patriots and the St. Louis Rams, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have A handful of Michigan companies ponied up as much as a reported $8 million to secure 30 seconds of ad space for Sunday's Super Bowl 59. Rocket has released a 15-second teaser showing a collage What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. How much do Super Bowl TV ads cost? Updated Feb. 5, 2025 4:47 p.m. ET share. facebook x reddit link. even more than that for a 30-second spot. For reference, a 30-second spot for last year's The Super Bowl is the most important sports event in the United States, and advertising during its broadcast costs over 8 million dollars for 30 seconds in 2025. Brands compete for these ad spots Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500; Super Bowl II, 1968 – $54,500 Super Bowl XXIX, 1995 – $1.15 million; Super Bowl XXX, 1996 Since 2014, the cost of a 30 second Super Bowl ad has more than doubled from $4 million to more than $8 million. Ad Age editor-in-chief Jeanine Poggi discusses what to expect. Taylor Swift’s presence may put this Chiefs-Eagles battle atop the Super Bowl ratings pile for a second consecutive year. the number of Super Bowl ads that have had male-only celebrities has The outlet noted that ads around the Super Bowl telecast also come with a hefty price tag. 30 seconds of ad time in Fox’s late pre-game coverage have gone for as much as $4.5 million, one of the Google’s 90-second “Loretta” ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 - Chiefs 9) cost the search behemoth $16.8 million ($20.5 million today). Drilling down a little further, let’s look at the five most expensive 30-second ad spots during the 2020/21 broadcast television season, according to a Statista report :
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